branding & identity | packaging
When the founders of Barefoot Coffee Roasters sold their million dollar empire and moved to El Salvador, it was time to rethink the meaning of freedom. In that single act a new brand was born, and THAT brand is the Brew Revolution. When we put our money where our mouth is, old skins are shed and new friends become beer lovers. Turning coffee roasting expertise into a flavor experience across liquid mediums. Brand psychology. Naming. Employee as brand evangelist.
The concept behind Brew Revolution was first to combine coffee and beer into a single go-to meeting place concept; coffee bar over here, beer bar over there, and friends in the middle. Put simply, some of the best conversations happen over beer or coffee. When investor front-pocket coin goes gun shy, however, then leaving San Salvador and moving to the beach town of El Tunco on the pacific coast becomes the focus of creating a craft beer life-story.
"She'll have another yellow one, and I'll stick with the green."